Nowadays, in the present market, Pay per Click can also be known as PPC. Also, before discussing about cpc formula; let's first understand- what Pay per Click is... It is a process, where- you may promote your internet site on different engines like google, like - Google, yahoo, MSN, etc. https://tituseeav38372.webbuzzfeed.com/31596015/promote-your-website-properly-with-cost-per-click-advertising